Basic marketing: a global-managerial approach

By: William D. Perreault, Jr., Jerome McCarthy

Published: IRWIN, 1996

Status

Available

Copies

1 of 1 available

Call number

858.8 P41 1996

Location

Circulation

Place Hold

Full details

Author William D. Perreault, Jr., Jerome McCarthy

Publisher Chicago: IRWIN, 1996

Edition Twelfth Edition

Category Circulation

Physical details xxxi ; 833 pages ; illustrations ; 20 cm

Series The Irwin Series in Marketing

Call number 858.8 P41 1996

ISBN 0-256-13990-3

Bibliographic notes Includes bibliographical references and index.

Subjects

Marketing- - Management

12726 c.1 Available

Circulation