Basic marketing: a managerial approach

By: Jerome McCarthy

Published: Richard D. Irwin, Inc., 1998

Status

Available

Copies

1 of 1 available

Call number

658.8 M12 1998

Location

Circulation

Place Hold

Full details

Author Jerome McCarthy

Publisher Homewood: Richard D. Irwin, Inc., 1998

Edition 6th Edition

Category Circulation

Physical details xix ; 759 pages ; illustrations ; 24 cm

Call number 658.8 M12 1998

ISBN 0-256-02048-5

Bibliographic notes Includes bibliographical references and index.

Subjects

Marketing

9632 c.1 Available

Circulation