Marketing research: methodological foundations
Author
Gilbert A. Churchill
Publisher
Fort Worth: Dryden Press, 1995
Edition
6th Edition
Category
Circulation
Physical details
xxxiii ; 1117 pages ; illustrations ; 24 cm
Call number
658.83 C47 1995
ISBN
0-03-098366-5
Bibliographic notes
Includes bibliographical references and index.
Subjects
Holdings
10192 c.1
Available
Circulation