Marketing strategy: planning and implementation

By: Orville C. Walker, Harper W. Boyd, Jr., Jean-Claude Larréché

Published: Richard D. Irwin, Inc., 1996

Status

Available

Copies

1 of 1 available

Call number

658.802 W15 1996

Location

Circulation

Place Hold

Full details

Author Orville C. Walker, Harper W. Boyd, Jr., Jean-Claude Larréché

Publisher Chicago: Richard D. Irwin, Inc., 1996

Edition 2nd ed

Category Circulation

Physical details xxiv ; 384 pages ; illustrations ; 23 cm

Call number 658.802 W15 1996

ISBN 0-256-13691-0

Bibliographic notes Includes bibliographical references and index.

Subjects

Marketing management

10299 c.1 Available

Circulation