Strategic advertising campaigns

By: Don E. Schultz, Dennis Martin, William P. Brown

Published: Crain Books, 1984

Status

Available

Copies

1 of 1 available

Call number

659.1 Sch8 1984

Location

Circulation

Place Hold

Full details

Author Don E. Schultz, Dennis Martin, William P. Brown

Publisher Chicago: Crain Books, 1984

Edition 2nd ed

Category Circulation

Physical details xii ; 532 pages ; illustrations ; 23 cm

Call number 659.1 Sch8 1984

ISBN 0-87251-089-1

Bibliographic notes Includes index.

Subjects

Advertising

10047 c.1 Available

Circulation